Restless Since 1998

My name's Giovanni Petruzziello, and I'm a 28 year old entrepreneur based in Connecticut.

My Work

Below you can find some of my past and present passion projects.

Established

2023

About

The LAB has been a dream of mine since I started Legends Offroad Performance in 2013 at the age of 16 years old. I always envisioned a huge, beautiful shop built exactly how I wanted it, and that’s exactly what The LAB is. The spirit of Legends Offroad Performance still lives inside The LAB, as it’s the same LLC with a new name. While the foundation remains the same, the business model has evolved into what The LAB is today: vehicle customization with no attention to detail spared.

Established

2026

About

Born from a love for warm, fresh-from-the-oven desserts, Skillets Snacks is a dessert brand bringing the skillet experience home. We ship freshly baked cookie skillets nationwide, giving dessert lovers an easy way to enjoy bakery-quality indulgence wherever they are, each in a re-usable, recyclable, microwave-safe skillet.

Established

2018

About

LGND is a lifestyle brand that designs and sells premium products, with every qualifying purchase automatically entering customers for a chance to win a custom built car or truck. Every sweepstakes vehicle is designed, built, and customized entirely in-house, reflecting our obsession with craftsmanship, attention to detail, and creating unforgettable experiences for our customers. With new prize vehicles built year-round, we award at least one custom vehicle every month.

Established

2021

About

The Watch Trader is a luxury watch store co-founded by Giovanni Petruzziello, Brendan Curran, and Ryan Tanguay. Based in Madison, Connecticut, the company serves clients both in-store and online, with nationwide reach. Specializing in buying, selling, and sourcing the world's most sought-after luxury timepieces, The Watch Trader is built on trust, expertise, and exceptional client service for collectors and enthusiasts alike.

Earlier Projects

My Past Work

Years in Operation

2013 to
2019

About

At just 16, Gio customized the headlights on his first truck with color-changing halos. He posted the results to social media and immediately recognized that others wanted the same. He started offering the service, building a loyal customer base and a reputation for quality. What started in a small shed quickly grew into a thriving retrofitting operation. By age 19, the business had grown to $1M/Year in sales. Legends Offroad was closed at the launch of LGND SUPPLY CO in February 2019.

Established

2024

About

Founded as an extension of the Legends Auto ecosystem, Legends Auto Parts was built to serve enthusiasts with a trusted, centralized online destination for quality parts across all vehicle types. As the business evolves, Gio is transitioning ownership internally, allowing the brand to continue expanding while he focuses on future ventures.

In The Works

Coming Soon

There’s more in the works just not displayed yet. Check back later.